The Overmyer Center
In collaboration with The Overmyer Center, we executed a transformative design initiative to revitalize the theater company’s brand identity and expand its reach. Overcoming challenges of outdated branding and inconsistent visuals, the design team delivered a comprehensive solution that included a modern logo, cohesive social media graphics, a captivating YouTube series with video production and editing, a user-friendly website, impactful signage, and compelling print materials. The result was a revitalized brand identity, consistent visual language, increased online presence through the YouTube series, improved user experience on the website, and overwhelmingly positive feedback. We not only met the client’s objectives but also positioned The Overmyer Center for enhanced success in its commitment to inspiring creativity and education through the performing arts.
The Overmyer Center
In collaboration with The Overmyer Center, we executed a transformative design initiative to revitalize the theater company’s brand identity and expand its reach. Overcoming challenges of outdated branding and inconsistent visuals, the design team delivered a comprehensive solution that included a modern logo, cohesive social media graphics, a captivating YouTube series with video production and editing, a user-friendly website, impactful signage, and compelling print materials. The result was a revitalized brand identity, consistent visual language, increased online presence through the YouTube series, improved user experience on the website, and overwhelmingly positive feedback. We not only met the client’s objectives but also positioned The Overmyer Center for enhanced success in its commitment to inspiring creativity and education through the performing arts.
Branding Design
The branding and logo design phase of our collaboration with The Overmyer Center commenced with a meticulous brand analysis to unravel the organization’s essence and values. Drawing inspiration from the vibrant spirit of the center and its dedication to fostering creativity among children, we crafted a modern and versatile logo. This visual identity aimed to encapsulate the heart of The Overmyer Center, setting the stage for a fresh and compelling brand image.
ORANGE
#FFAC0A
chartreuse
#97E434
PINK
#DE00A0
azure
#0057FF
Social Media Graphics
In addressing the challenge of inconsistent visuals across various platforms, our team delved into the creation of captivating social media graphics. Tailored for each platform, these visuals not only resonated with the organization’s mission but also ensured a unified and recognizable presence across all social media channels. This harmonized approach aimed to enhance the online visibility of The Overmyer Center and create a cohesive digital narrative.
Social Media Graphics
In addressing the challenge of inconsistent visuals across various platforms, our team delved into the creation of captivating social media graphics. Tailored for each platform, these visuals not only resonated with the organization’s mission but also ensured a unified and recognizable presence across all social media channels. This harmonized approach aimed to enhance the online visibility of The Overmyer Center and create a cohesive digital narrative.
Full Website Design
The redesigned website marked a pivotal milestone in improving The Overmyer Center’s online presence. Merging aesthetics with functionality, we created a user-friendly and visually appealing digital hub. Intuitive navigation facilitated easy access to information about programs, events, and educational initiatives. This transformed web experience not only reflected the organization’s mission but also invited visitors to explore and engage with The Overmyer Center on a deeper level.
Full Website Design
The redesigned website marked a pivotal milestone in improving The Overmyer Center’s online presence. Merging aesthetics with functionality, we created a user-friendly and visually appealing digital hub. Intuitive navigation facilitated easy access to information about programs, events, and educational initiatives. This transformed web experience not only reflected the organization’s mission but also invited visitors to explore and engage with The Overmyer Center on a deeper level.
Summer of Creativity YouTube Series
The YouTube series became a dynamic centerpiece of our collaboration, providing a behind-the-scenes glimpse into the inner workings of The Overmyer Center. From conceptualization and filming to production, video editing, and direction, our team orchestrated a compelling narrative that effectively conveyed the organization’s vibrancy. This engaging content not only expanded the center’s online reach but also played a pivotal role in connecting with a wider audience through the power of visual storytelling.
